| Read time 11 min read

How to Utilize Social Media for Nonprofit Success

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How to Utilize Social Media for Nonprofit Success

Read time 11 min read

Test your website’s SEO and social media score in 60 seconds! Diib is one of the best SEO and social media monitoring tools in the world. Diib syncs to Facebook and Google Analytics and uses the power of big data to help you quickly and easily increase your social media traffic and SEO rankings.


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Social media and nonprofits go hand in hand. You can also use the power of social media to give back to society and make an impact. However, there are certain social media tips for nonprofit organizations that you can use for the best results. These tips can help you quickly get donations and raise money for your respective cause.

If you want to raise awareness regarding your cause, you can use the power of social media. However, organizations often lack proper funding and resources to use social media for nonprofits successfully. This is why we have put together a list of tips you can use to raise awareness regarding your cause quickly, get donations, and meet your goals. Let’s explore these tips in detail.

How Can You Utilize Social Media for Nonprofit Success?

Anyone who has used media for nonprofits can attest that it brings both challenges and advantages. If used properly, social media can maximize your exposure, raise awareness, and fulfill your nonprofit objectives without issues. Here are social media tips for nonprofit organizations.

Prioritize and Raise Awareness

The first and foremost element of social media for nonprofits is to raise awareness and highlight your cause. Educating people is the first step towards change. So, you need to make sure to broadcast your nonprofit organization’s message to your audiences. You can start campaigns and new initiatives to connect with different people from across the globe. Here is an example of a nonprofit putting what they believe in at the very first part of their page:

You will have to post interactive content to raise awareness. This means you will have to come up with engaging ideas. People want to be moved by your content. Moreover, your content should also encourage them to take the desired step. The content should also encourage them to ask questions and seek answers.

Similarly, your content should have useful information. Nobody likes to read big blocks of meaningless text. Therefore, you should include useful information, infographics, videos, and powerful images in your content. These elements will help boost engagement rates.

Powerful content includes authoritative sources. You cannot randomly state facts without backing them up. This is why you need to use clickable sources for your readers. This way, they can verify the data and facts in your content and take action.

Share Impactful Stories

Impactful stories also increase engagement and conversion ratios for social media for nonprofits. Once people read motivational or heartwarming stories, they feel inspired. This inspiration leads to a desire to change and take action. So, you can use impactful stories to encourage your readers and take the desired action.

These stories can be heartwarming and sad or inspirational and successful. The underlying tone should match your cause. Why should they give donations to your organization instead of others? This is the question you need to answer with your media for nonprofits. You need to show your readers what you can do for the community. This is why you need to celebrate your victories on social media. Your channel should show the readers what you have achieved so far. For instance:

(Image Credit: Micro Startups)

You can share engaging pictures and impactful videos of your contributions to society. These pictures and videos can include the distribution of food packages, building houses, helping the homeless, or other activities. When people see positivity, it encourages them to be a part of it. Therefore, your victories and contributions will encourage them to join your cause.

Videos are also proven to be the most engaging type of content on social media. People don’t like to read through dozens of lines anymore. Humans have become used to consuming information via interactive and video-based media. So, share videos and impactful stories for your cause.

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Include Relevant Hashtags for Maximum Reach

Many nonprofit organizations face a lack of proper reach on social media channels. The reason is that they focus on their message and ignore their marketing strategies. Therefore, you need to stick to modern marketing strategies and include hashtags for maximum reach.

All modern social media platforms offer hashtags and keywords for highlighting your content. Your organization needs to make the best of this opportunity. So, your content needs to use relevant keywords and hashtags. These can help increase organic reach. Additionally, these elements can help readers find your content without issues.

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Imagine if someone tries to find a charity for homeless people. How will they find your content if you have never used the keywords “homeless” and “charity” in your content? So, you can utilize the right keywords to maximize your organic reach. These keywords and hashtags help with the search features of social media platforms. For example:

You can either create your own hashtag or utilize an existing and popular one. Creating a new hashtag and building a fanbase may take some time. However, it will help with branding your organization. On the other hand, using an existing hashtag will get you access to the existing readers for that category. The choice depends upon your specific requirements. Here are top hashtags for social media marketing for nonprofits:

  • #Charity
  • #Nonprofit
  • #DoGood
  • #Fundraising
  • #Donate
  • #Philanthropy
  • #Change

Use The Power of Visual Aids

Organizations that use visual aids for their social media marketing for nonprofits enjoy three times more engagement and conversion ratios than others. Similarly, Facebook posts with visuals and engaging images bring 2.3 times more engagement than text-based posts. This is why you need to utilize the power of visuals for your social media and nonprofits.

If you want to maximize your brand awareness, powerful images and visuals are there for you. These elements will bring more traffic to your social media channel for nonprofits. You can use infographics, pictures, GIFs, interactive polls, QA posts, and external links with images. This way, your readers will find it easier to visualize the cause for your nonprofit organization.

It’s harder to read through dozens of lines about homelessness or malnutrition. Instead, the readers can see a picture and understand what your nonprofit organization is about. People can easily miss text-based posts on their feeds. However, it will be harder to miss a visual post. Visuals will help bring better engagement ratios than before for your nonprofit organization.

Did you know??? 87% of video marketers say that video has increased traffic to their website. In fact, 80% of video marketers claim that video has directly increased sales. (HubSpot)

Be Responsive and Available

If you want success for your social media and nonprofits, you need to be available for the audiences. This means you will have to reply to their queries and cater to their inquiries. Nobody wants to give donations to an organization that doesn’t answer their questions. According to a study, 42% readers want a reply within an hour.

Your readers may want to contact you to understand the process of helping your organization. It is essential to reply to their queries as soon as possible. Response time is among the most important social media tips for nonprofit organizations. When your readers are impressed with your response time, they will feel happier to give donations.

Social media platforms offer an average response time for businesses. When a reader clicks on the message option, they will see your average response time. It will help them make a decision about your organization. So, you need to keep your average response time within a few hours or a day. Here is an example of a nonprofit that will answer instantly:

This will help instill a sense of familiarity in your potential audiences. They will feel comfortable sending their queries to you because they will expect an answer within a few hours. On the other hand, when people see an average time of more than 24 hours, they will feel discouraged from interacting with that organization. Modern users do not like to wait more than a day for replies. This is why quick replies are of utmost importance.

Similarly, you also have to be available for replies to your post. Your job doesn’t end once you have posted something on your social media channel. People will have questions and comments on your post. This is why you will need to check in daily and respond to as many queries and comments as possible.

Offer an Easy Donation Process

Another important element is the donation process. An easy donation process will bring in more people to your nonprofit organization. They should not have to go through a complex donation process. It will only discourage them from helping your cause. So, you should simplify the donation process for your nonprofit organization.

This is why you will need to add a proper click-through to your official website. It will help them understand where to click for donations. A simple and direct call-to-action is always the best approach. Modern social media platforms offer different call-to-actions for organizations and businesses.

You can find the “donate” button and use the official website address for this button. So, when users click on this button, they will be taken to a new page where they can make donations. The donation process for your nonprofit social media should be as simple as it gets. For example:

According to a study, nonprofits enjoyed 2.85 times higher conversion ratios after adding a proper donation button. When you offer an easy and simple way to your readers, they will feel inclined to help out your cause quickly.

Build Pillar Content

It is in human nature to quickly forget things that are not around anymore. When people do not see your content for a while, they will forget your cause. This is why you need to build pillar content as part of your social media marketing for nonprofits. It will help you take care of any issues in the coming weeks. You will have plenty of content ready for your audiences. It will help save time and effort.

Moreover, unforeseen circumstances can also hinder the process of content creation. Maybe the writers or graphic designers are not available for a few days. Who will create content for your organization in the meanwhile? This is why you need to build pillar content and schedule it in advance.

Once you have scheduled your content in advance, you can focus on your social media marketing strategies. It will help free up your time and resources. These resources can be spent on developing better strategies for increasing brand awareness.

Additionally, scheduling social media content in advance will also reduce human labor. There are hundreds of scheduling tools available in the market right now. Any of these tools will schedule social media content for weeks in advance. This way, you can fill up the timeline with engaging content and free up your time.

Use Insights to Fine-Tune Your Strategies

Social platforms offer plenty of useful insights and key performance indicators (KPIs) for your social media strategies. Your nonprofit organization can benefit greatly from these insights. You can use these to fine-tune your strategies and increase your impact on your readers.

Would you like to know the effectiveness of your content on your readers? Do you want to know how much impact you are making on your audiences? If the answer is yes, useful insights can help fine-tune your strategies.

These insights will tell you whether or not you have reached your potential audiences. Moreover, these also highlight the effectiveness of your strategies. You can understand if you have reached your goal or not with your social media channels.

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Encourage Readers to Share Your Content

Word-of-mouth is still among the topmost ways of marketing. It can offer good exposure with the help of your readers. This is why you need to encourage your readers to share your content with their loved ones.

Once they share your content on their social media feeds, more and more people will learn about your nonprofit organization. It will help you showcase your cause in front of a wider array of audiences. So, create proper links for sharing your posts and encourage your readers to spread the word.

Encourage your readers to share your content with their friends. You can also ask them to comment on the post if they have any opinion about the information. It will help boost your engagement ratios.

FACT: People are twice as likely to share video content with their friends than any other type of content. (HubSpot)

Host an Online Event

If you want to understand how to grow nonprofit social media, hosting an online event is a must-have. Hosting an online event will bring in more audiences than before. It will show them that you actually care.

Moreover, it will give them a platform to share their opinions and have a conversation openly. Modern users like to have open conversations about sensitive and impactful issues. This is why you need to host an online event to bring everyone together on one platform. It will bring different members together and help share their knowledge. You can host events with the help of free tools, such as Zoom, GoToMeeting, etc.

Virtual events and online webinars are a great way to showcase your nonprofit organization in front of the world. You can open up your cause to broader audiences. Similarly, you will not have to rely on social media posts to raise awareness. Nonprofit organization managers can open up their hearts to the listeners. Online events allow you to share your emotions regarding your cause. Listeners will relate to your emotions, and it will bring in more donations than ever. The image below shows an example of an online event done by a nonprofit organization:

Use Humor Once in A While

You should not be afraid to explore a little humor to raise awareness about your nonprofit organization. People love to read serious stories but also love entertaining and humorous content. Light-hearted posts can engage audiences in a better way. A lot of nonprofit organizations use humorous content to promote their cause in an entertaining way.

These posts can humanize your content, and people will feel inclined to help out the community. In addition to this, humorous and entertaining posts always do well on social media platforms. However, you need to ensure that your content does not offend anyone. There is a fine line between humorous and offensive content. Make sure to get help from professional marketing agents to proofread and double-check your post.

You can also use the latest memes to promote your cause. People always love engaging memes and posts. This way, you can have some fun and raise funds for your nonprofit organization.

Final Word

If you are learning how to grow nonprofit social media, you are in the right place. The tips and tricks mentioned above can help highlight your nonprofit organization with ease. They will feel more inclined to join your cause. You can enjoy better engagement rations and conversion rates with these essential tips.

You can use hashtags and visuals to promote engaging and informative content for your cause. Similarly, a quick response time will also show your readers that you care immensely about the cause. Offering a simple and easy donation process will help them get done with donations as quickly as possible.

You can avoid any issues by scheduling content for weeks in advance. The free time can be used to understand the different insights associated with your social media strategies and fine-tuning them. An online event can bring everyone together. These tips can help you take your social media game to the next level and enjoy more donations and higher conversion ratios.

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Nonprofit companies should be utilizing social media every day to connect with their constituents, raise awareness for their causes and, most importantly, to collect donations. This can help them spread the word about their cause with little advertising cost.

Most SEO experts agree, posting once per day is ideal, with no more than twice per day. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. To keep up interest and public awareness, you should post at least 3x per week.

Up to 3 social profiles are free on Hootsuite. If you need more management than that, they offer 50% off on all their plans for nonprofit organizations.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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