| Read time 13 min read

Your Free Guide to Advertising on Google Maps 2021

We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential! While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your free organic traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords.


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Your Free Guide to Advertising on Google Maps 2021

Read time 13 min read
Your Free Guide to Advertising on Google Maps 2021

We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential! While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your free organic traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords.


Easy-to-use automated social media + SEO tool


Automated ideas to improve Social Media traffic + sales


Keyword and backlink monitoring + ideas

Have you been searching for a new method to expand your business? If that is the case, then you may be interested in the power of Google maps. With their platform, including its innovative design, you’ll be on your feet in no time. Since they launched the service, plenty of entrepreneurs were able to use it while expanding both their reach and revenue. Therefore, it would be in your interest to learn the ins and outs for yourself. That way, you can even the playing field with all your competitors, some of them are likely using this platform already. Here is an example of a Google Maps Advertisement:

Your Free Guide to Advertising on Google Maps 2021

(Image Credit: Brain LePore)

An Overview of Advertising With Google Ads Maps

How long has it been since the first ad was shown on Google maps? From our perspective, it may seem as if it has been this way since time immemorial. Nevertheless, plenty of intrepid entrepreneurs are still not using the service to its full capability. Thus, they are leaving out a whole area of potential growth, which could be easily cornered.

How Do You Advertise on Google Maps?

Learning how to do anything is as simple as figuring out the basic steps. From there, entrepreneurs innovate new paths that we cannot even imagine at the moment. For your perspective, what is the most important thing that someone can gain when using Google maps? To us, it would be reliable and accurate information. Most of the time, it’s hard enough to obtain that as a random customer. Below, we’ve given you a few steps that should ensure you comprehend the fundamentals, which you will fail without.

We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential. Takes 60 seconds!

Paying for traffic is an important way for many businesses to grow but ranking naturally in Google for your important keywords is free. While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!

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How Do You Advertise on Google Maps: Basic Steps

  • Claim Your Google My Business Listing: To begin, claim your listing on the Google platform. Until you complete this, then you do not have access to your required tools. You’ll need to provide proof that you are the person who owns the business in question. Without it, it will be impossible for you to access the page. The image below shows what it will look like when your account has been properly verified:

Your Free Guide to Advertising on Google Maps 2021

(Image Credit: SE Ranking)

  • Optimize Your Webpage for Google: After claiming it, you can turn your attention elsewhere. First and foremost, your webpage will be the primary source of data. Depending on its content, you may want to update some things. If possible, optimize your keyword strategy so that it is utilized by the Google algorithms frequently. By doing that, customers will be shown your business on the map more often.
  • Clarify With Search Engine Optimization: Besides optimizing content, there are plenty of strategies you can employ. As time goes on, new techniques continue to develop. For that reason, it’s important for you to always research the latest strategies. Since other competitors do this, you’ll be at a disadvantage if you fail to do the same.

How to Succeed With Adwords Map Ads

Success is easily obtainable as long as you employ the appropriate strategy. Besides keywords, there are many factors, which affect your performance, that you need to understand. Without clear comprehension, any strategy you develop will be baseless. Unless you enjoy running around in circles, we would recommend that you try to avoid such a fate if possible. Otherwise, it would be a huge waste of time for everyone who is involved. Below, we’ve summarized a few of the most fundamental tips. By understanding them, you’ll have solid ground beneath your feet.

Top Beginner Tips for Adwords Map Ads

  • Location Extensions: How many extensions have you implemented on your webpage? These extensions provide additional information for the consumer when they see your listing on the map. Each additional piece of information elongates the listing. Therefore, it takes up more of the screen. Since more of the screen is occupied, customers will look at it more often. As more people see the listing, your results should increase correspondingly. For that reason, location extensions are one of the key elements of effective marketing. Without them, your listing will be much more minimal. In most instances, that would be undesirable.
  • Reliable Information: Besides providing information, you’ll want to update it as well. From time to time, things change. As a business owner, these changes are unavoidable. However, unless you update the information, these changes could hurt your business. Suppose a customer would like to know the store hours. Nevertheless, they believe the store is closed. Since the correct hours weren’t listed, you missed out on a potential customer. Therefore, it hurts the overall profitability of your enterprise when you fail to include all the proper information. In our opinion, this is an easily avoidable mistake. Here is an example of proper information on a listing:

Your Free Guide to Advertising on Google Maps 2021

  • Boosted Visibility: Generally speaking, as more people see your advertising, your business will acquire more customers. Thus, boosting the visibility of your business is a great way for you to expand the enterprise. When you do something like this, it helps you bring in additional customers, which helps to boost your revenue. Since most of the customers will be new, then you can focus on customer retention. At that point, you will see a major shift in the direction your business is going. Afterward, your previous practices will seem abysmally insufficient. Luckily, implementing this technique is relatively straightforward. From our perspective, that is pretty good news for you.

Optimizing Your Business for Google Ads Maps

Once you start an initial marketing campaign, you’ll want to keep an eye on the analytics, which tells you how things are going. With these, You can reevaluate your strategy once you have more experience. Most of the time, people learn that they made a few mistakes When they began the project. However, in most cases, these are easily corrected. As long as you are collecting your data, you’ll be able to adjust your approach without difficulty. Afterward, your marketing campaign will be even more successful. Thus, further boosting the profile of your business.

Google Maps Advertising: Keys to Success

In most fields, there are fundamental rules, which are required for success. Without adhering to them, you’ll find failure more often than you do anything else. To us, this is an undesirable road for you to choose when you are exploring new ventures. Nevertheless, from coast-to-coast, entrepreneurs wind up traveling down this road inevitably. By taking them to the source of knowledge, we can change their pants. Below, you’ll find a few keys to success. Over time, experts of analyzed what it is that makes particular companies succeed on this platform. From those findings, we’ve distilled a few of the most essential nuggets. That way, you’ll be the beneficiary of several years worth of knowledge.

How to Succeed With Google Maps Advertising

  • Internal Linking: Often, we forget to link internally on our website. Although this may seem minor, it is far more significant than it first appears. In most instances, a simple strategy is more than enough for you to capitalize on these benefits. When designing your pages, place links that go between them. As the algorithm scans through the website, it picks up on these links. Thus, your results will be pushed to the top of the engine. When customers search for things, you’ll be among the first things they see. The closer to the top that you are, the more people you’ll have clicking on the page.
  • Embedded Google Maps: On your page, try to embed a map. When you do this, it helps the algorithm locate the website as it is searching. By boosting its visibility to the algorithm, the number of customers who see the page will increase correspondingly. Afterward, you’ll find that even more traffic is reaching your store. If you’d like to expand the revenue of the business, this is one way for you to accomplish that goal. For instance:

Your Free Guide to Advertising on Google Maps 2021

(Image Credit: PSD2HTML)

  • Back Linking: Besides internal links, using external links is also important. For example, suppose you are talking about another brand on your website. If that is the case, then you should consider leaving a link to the page from that brand. If the algorithm sees something like this while it is searching, it impacts the results. Ultimately, most websites fail to utilize this strategy as effectively as possible. Since there are so many people who don’t understand it, if you use it, then the results will be magnificent.

How to Get Ads on Google Maps

To simply post ads, you must gain access to your business page. On the My Google platform, you can find listings for numerous businesses. By providing proof of ownership, Google will allow you to access the page associated with your company. Then, you can begin to change things. Since algorithms look for particular items, by implementing them, you can improve your rankings. The higher you can rank your page, the more people will see it when they search. Usually, this leads to a direct increase in the revenue flow of your company.

Why is Having Ads on Google Maps Important?

  • Near Me Searches: How many of your customers come from the local area? Usually, it will be nearly all of them. Since those are the people who know where your business is, they are the most likely to show up at your door. Consider what would happen if a person without any local knowledge was in the area. If they search for something, Google will show them particular results. On the one hand, this could be a good thing. As long as you are what they see, you’ll have a good chance of gaining a new customer.

On the other hand, it could work against you just as easily. By seeing something else, you’ll lose a customer before you even had a chance. This is where your business will show up when a local customer searches a “near me” search query. It will be right on the top of the search engine results page.

Your Free Guide to Advertising on Google Maps 2021

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  • Useful for Local Customers: Although locals know where you are, they may not fully understand your business. Suppose you offer multiple services. If the customers believe you only offer one, then they will not come for the other. By utilizing the maps system, you can let them know your full range of offerings. That way, you’ll never miss out on customers because they did not know you had what they wanted.
  • Use the Google Business Platform: With this platform, you can provide accurate information to anyone. Therefore, you’ll have to answer viewer questions over the phone. To us, that means you’ll have additional time with which you can expand the business. While you are doing that, customers will be looking at it online. As long as it’s up to date, this process is in your favor entirely. An educated customer base is even more valuable than an unwitting prospect. Since they know about your business, they might tell other people about it as well. At the end of the day, word of mouth advertising is still a powerful force in the market. There is also a review option on Google Maps that allows your customers to spread the word of their experience, for example:

Your Free Guide to Advertising on Google Maps 2021

The Benefits of Google Ads Maps

Now, you should have a basic understanding of what needs to be done to advertise on this platform. Since you’ve got this comprehension, there is no reason for you to let it go to waste. Yet, plenty of knowledgeable people do not leverage it for their business. Thus, they sit on top of a mountain filled with gold until they are senior citizens. If they had only known what was beneath them, then they could have retired years ago. Similarly, there are plenty of benefits associated with Google maps that we have not told you about yet. Hopefully, a few of them catch your interest. From our perspective, each of them is more than worthwhile.

Why Should You Use Google Maps Ads?

When you decide to market your products, what is the purpose? In general, people who market products want to expand their clientele. Obviously, this is an admirable goal. Nevertheless, plenty of entrepreneurs pursue strategies without any results. Today, there is no need for fruitless endeavors. Instead, you can rely on proven techniques, which are used by millions of people worldwide. With them, success is all but guaranteed. The following benefits are our favorites. What are yours?

Top Advantages of Google Maps Ads

  • Bring in More Customers: More customers will always be a good thing for your business. Since they are the backbone of any enterprise, finding new customers is always at the top of your mind. While you are working on the company, Google Maps could be marketing for you. When you use such a strategy, the results are always surprising. Plenty of failing businesses have managed to turn around their prospects in a relatively short time. Especially compared to other strategies, this is one of the most effective that we have ever seen.
  • Boost Your Brand Awareness: As long as someone sees the ad, it will have an effect. Even though they may not purchase anything today, that does not mean they will not become a customer in the future. In fact, most people need to see a brand several times before they decide to make a purchase. Until then, marketing attempts are merely planting the seed. If they see you on their maps, then that is boosting their awareness by a tiny amount. Eventually, the effect will pay off.
  • Increase Your Sales Revenue: Overall, few things can boost your sales revenue more than an effective marketing campaign. Therefore, you’ll see an explosion in the sales revenue of your company if you implement an effective strategy. Since effective strategies bring customers, it’s hard to prevent your revenue from expanding. Although other people struggled to do it, finding success might not seem all that difficult for you.

We hope that you found this article useful.

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I’ve looked at a lot of similar tools and this is one of my favorites and most used. Saves me time everyday and whenever i have a few minutes I jump in and knock a few things off my list or tell someone else to jump in. Some things surprised me like I didn’t know that back-links could hurt rankings. Good to know and time to dominate.Thank you so much
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Common Mistakes When Advertising on Maps

Of course, it is equally important for you to learn about mistakes. Unless you enjoy learning from experience, we would suggest trying to learn from other people. That way, you can avoid the costly errors they made in the past. Then, you’ll be left with all the benefits, minus the pain. If you are a business owner, then you will love finding win-win scenarios. To us, there is no better example than this situation.

Building Your Brand With the Power of Google

Building your brand with Google isn’t as difficult as you might think. However, it’s important for you to constantly innovate your approach. Otherwise, other competitors will overtake you on the Internet. Since people from around the world and use it, there is more competition there than anywhere else. Still, you should not let that fact discourage you from using it to amplify the success of your business. Despite the obstacles, we believe you’ve got what it takes to create a new legacy. Of course, that does not mean you can avoid the hard work it will take to manifest something like that.

Diib®: Get Your Ads on Google Maps Today!

An effective strategy will produce far better results than simply sitting around. Therefore, we believe it’s imperative that you get started with your Google Ads strategy today. Partnering with Diib Digital will provide you with an added measure of confidence that you’re getting the job done right. Some of the features of our User Dashboard that will help you manage your campaigns are:

  • Technical SEO monitoring, including your Google Maps Ads
  • Bounce rate monitoring and repair
  • Social media integration and performance
  • Broken pages where you have backlinks (404 checker)
  • Keyword, backlink, and indexing monitoring and tracking tools
  • User experience and mobile speed optimization

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.

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  1. Go to the Google My Business page.
  2. Create a Google My Business account by filling out all of the applicable fields.
  3. Complete the steps to verify your business.
  4. Confirm your business.

The average cost-per-click depends on the type of ad you wish to create. For display advertisements the average is less than $1. While search network advertisements are about $1 to $2 dollars on average.

If your business is not showing up on Google Maps the first thing you should check is your location listing. If you’re lacking location authority Google will not know where your business is located and therefore will not put you on Google Maps.

Below are a few tips to help you rank higher on Google Maps:

  • Make sure you Google My Business account is optimized.
  • Use Schema markup.
  • Build high quality backlinks.
  • Spend time fully optimizing your website.
  • Find sub categories you fit into on Google My Business.

There are a few things Google Maps can help you with for SEO. First, Google Maps is a great place for reviews. Be sure to check the reviews frequently and answer them, especially the negative ones. Another thing Google Maps can help you with is building backlinks. Backlinks are an important way to help get more people back to your website.


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With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

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  • Professional Google Analytics installations
  • Website speed analysis and optimization
  • Keyword research
  • Article writing and publishing (500-5000+ words)
  • Create your free account by entering your website below and we’ll be able to show you all the other services we offer to our members!

Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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