| Read time 13 min read

7 Google Ad Extensions to Skyrocket Sales

We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential! While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your free organic traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords.


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7 Google Ad Extensions to Skyrocket Sales

Read time 13 min read
7 Google Ad Extensions to Skyrocket Sales

We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential! While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your free organic traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords.


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Whether you are a small-scale entrepreneur or a well-established business in your industry, you need to turn Google campaigns and advertisements into the backbone of your company. With access to over 90% of internet users, Google can be the perfect soulmate for your business and help you skyrocket your sales with the help of fitting Google ads ad extensions.

Google ads ad extensions are designed to help you track all the useful metrics, key indicators, and insights relevant to your sales, and offer constructive and helpful methods to gain more exposure in front of the right audiences. However, before moving forward, you need to understand how these extensions work and serve your requirements.

What Are Google ads ad extensions and How Do These Work?

Suppose you are already familiar with Google campaigns and advertisements. In that case, you should know that ad extensions are merely snippets of additional information that can enhance your ads’ overall visibility and efficiency. In Google AdWords ad extensions are small snippets that offer additional information to the users and entice them into interacting with your ad and website. 

In Google AdWords ad extensions are clickable CTAs or small snippets that offer more information about the ad and the company itself. This information is separate from the ad itself and serves as encouragement to bring the users to your website or your products. These ad extensions are designed to enhance your campaigns’ overall level of effectiveness and offer good value for money.

What Are The Benefits of Using Google Ads with Extensions?

Well, you must be wondering about the benefits of using such Google AdWords ad extensions for your ads. The majority of people are often unwilling to invest in such Google AdWords ad extensions if they do not see any significant return on investment or appeal. You should know that these ads with extensions can not only promote your online visibility but offer a multitude of perks at your disposal.

From enhanced visibility to increased word count, from customized CTAs to higher conversion ratios, such extensions bring a lot of opportunities to the table and let you customize your ad campaigns in any way you want. Let’s take a look. 

Increased Word Count

If you have ever used Google ads, you must have been frustrated by the limited word count and character count that you can use for your products or services. There are times when you cannot explain everything in a few lines, and you need more space to enchant the audiences and bring them to your website thoroughly. Well, this is why extensions are here to save the day.

These extensions can offer you ample room and increased word count to further explain your services or products and get more people to get interested in your company. You can add more content and more room for a thorough explanation, and let the audiences know what they want. You get more real estate for your ad campaign, and you can use more information to sway the audiences into clicking on your ad.

We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential. Takes 60 seconds!

Paying for traffic is an important way for many businesses to grow but ranking naturally in Google for your important keywords is free. While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!

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Higher Conversion Rates

Do you want to enjoy higher CTR (click-through rates) and conversion ratios for your business? Well, extensions for ads can help you do that without any hassles. You can enjoy increased word count and higher conversion ratios with the additional snippet of information.

Users love reading quick information about the services they are looking for, and these pieces of information sway their decisions. The added word count will pique their interest, and they would be more willing to buy from you rather than your competitors with lesser information in their ads. More information shows professionalism and instills a sense of loyalty and reliability among the readers. 

FACT: Ads with extensions offer 15% more CTR than simple advertisements. No matter how good you make your ad campaigns, an extension will automatically result in a 15% boost in your sales and help you stand taller than the rest.

Actionable CTAs

Some users want actionable call-to-actions (CTAs) when they are reading an ad, and they want to be told what to do next. A clear chain of command and actions leads to better performance among ads, and these extensions can help you define actionable and clickable CTAs for your website.

You can add a phone number, website link, contact information, or mail option to these CTAs. You can also add all of these at the same time, and offer a wide array of options to the users. This way, your advertisement will be more effective than other advertisements. You will also be offered an opportunity to provide an enhanced ad experience to mobile users who are more tuned to click on CTAs than desktop users.

The 7 Best Google Ad Extensions to Boost Sales?

While there are over hundreds of different options in the market, not all of these extensions are as multi-faceted and versatile as the ones listed below. These seven extensions cater to all your marketing requirements and offer plenty of opportunities at your fingertips. Let’s take a look at these extensions and see how these can enhance your marketing campaigns. 

Sitelink Extensions

One of the most commonly and frequently used extensions is the Sitelink extensions. These not only offer you additional space for adding more words to your ad but also allow you to turn these additional snippets of information into proper CTAs for the clients. The users can read the information and click on these snippets and visit the landing pages or product pages of the website. Here is an example of the sitelinks that Pizza Hut provided:

7 Google Ad Extensions to Skyrocket Sales

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(Image Credit: Search Scientists)

You can use these extensions with all the different ad campaigns. Moreover, these extensions are designed to start the user buying cycle upon first interaction and offer actionable CTAs that serve as the selling point to readers. 

Furthermore, you can add multiple CTAs with these extensions and redirect the users to different pages on your website, such as “about us,” “contact us,” or “testimonials.” These CTAs will offer unique forms of intent and help you with lead generation in the long run.

Location Extensions

One of the main elements that serve as a selling point in front of the audiences is the proximity of the business being displayed in their search results. Users want businesses close to them, and this is where location extensions can step in and save the day by allowing you to add and display your location right below the ad quickly.

Moreover, location extensions help you add the right address for your business if you have more than one location. If you run a chain store, these location extensions will help you add the right location according to the user’s location. For instance:

7 Google Ad Extensions to Skyrocket Sales

(Image Credit: Blast)

According to studies, more than 50% of the users visit the stores on the same day they search for them on Google. So, if you want to increase traffic for your business, these extensions are a must-have for you.

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Call Extensions

Do you want the users to get in touch with your business when they see your ad on Google? Well, how do you plan on getting them to contact you? Encouraging users to email your business is one thing. Encouraging them to call your business phone number is the best way to entice them into getting in touch with you. Modern-era users want to get things done as soon as possible, and giving your business phone number right next to your ad is the best way to do that.

This is what you can accomplish with call extensions, and these extensions are known to increase business visibility since the majority of internet users are mobile users, and they want to contact the establishment as soon as possible with a single click. You can add your phone number next to your ad, and the users can tap on the number, call your business, and get what they want.

Adding call extensions are known to increase CTR and conversion ratios and boost your sales without any hassles. It would be best if you allowed potential clients to contact your company directly. Call extensions offer enormous opportunities to connect with prospect audiences in a constructive way, and are extremely relevant for advertisers. 

These extensions will create a “call” button for mobile users, and a “view phone number” option for desktop users. In either case, every business must have a call extension employed for their ads. Moreover, when you offer the call button to mobile users, it will not cost you extra money. For example:

7 Google Ad Extensions to Skyrocket Sales

(Image Credit: Hallam)

These call extensions are extremely useful for businesses that accommodate appointments, registrations, cancellation consultations, etc. Therefore, these call extensions are a must-have for law firms, medical clinics, hotels, cafes, etc. However, once you add the call extension, you need to make sure that your staff members can handle the increased flux of calls. Unanswered calls result in poor reviews on Google.

Clients look for convenient ways for the queries, and offering the call button to mobile users helps with that. Make sure to offer a number that is active and online during the listed business hours.

Callout Extensions

These extensions are relatively younger than the rest of the options and offer more space for your ad. That’s it. These do not offer any CTAs or phone number options but offer you 25 additional characters per callout extension. Here is an example of what a callout extension might look like:

7 Google Ad Extensions to Skyrocket Sales

(Image Credit: WordStream)

However, these are extremely important as these offer core benefits, such as highlighting plus points or perks of choosing your business. This means that you can use such extensions to highlight your unique value propositions, discounts, perks, benefits, etc. These pieces of additional information can help you set yourself apart from the competition and let you come out on top.

Also, you can skip this type of extension if you have already conveyed everything you wanted to. You do not need to add this as it only helps with adding more information to the existing ad. If you have already conveyed your message, you do not need these extensions.

Structured Snippet Extensions

What if you have several key pages on your website, and you want to be able to create different CTAs in your ads? Well, that is why you have the option to add structured snippet extensions. You can create different hyperlinked, clickable headlines with a unique description, and these CTAs can send the users to different elemental pages on your website rather than a single landing page.

If you have ever searched for anything on Google, you must have seen several ads with more than one clickable option under them. These ads can bring home more traffic and give a significant boost to your sales with more than one clickable headlines and page links.

7 Google Ad Extensions to Skyrocket Sales

(Image Credit: Paid Insights)

These extensions may sound the same as Sitelink but different in terms of the number of different CTAs that you can add to the same advertisement. You can also add unique descriptions for each page and tell the users what they should expect on that page. Business owners use these extensions to redirect users to different pages, including the about us page, contact us page, product page, and testimonials page. 

Price Extensions

Customers who are interested in buying a product want to take a look at the price before doing anything else. They have already researched the product itself, and the price is the only thing that remains that drives their decisions. As a business owner, you can use price extensions to quickly influence their decision and bring them to your website for a higher conversion ratio and for converting them into a customer. For instance:

7 Google Ad Extensions to Skyrocket Sales

(Image Credit: WordStream)

You can create clickable headlines and CTAs that depict product information, price, and the URL to the product page for that item. This way, you can offer relevant information upfront, and the customers do not have to browse through different pages on your website to find the right information.

After all, price is a big element that can shape a user’s choice to purchase. Customers want to know the price of the product before actually clicking on the link. Moreover, this extension can also prevent failed conversions. What if the users cannot afford the product, and they find out the price after clicking on the link? You will be charged for that click, but you will not make any profit on this click.

Price extensions make sure that you do not have any failed clicks and offer all the right information to the users before they click on the website link. This way, your profit margin goes higher, and you only have to pay for those customers who actually buy something from you or at least contact you.

App Extensions

If your business does not have an app, you are already losing customers. Users spend more than 90% of their time on mobiles nowadays, and it makes sense to offer mobile applications for your e-commerce store, business, or establishment. You can add the option for making inquiries, registrations, appointments, and purchasing something. App extensions can help you promote your app when users search for your relevant niche and increase the number of downloads for your app.

Additionally, users trust companies with mobile applications more than their competitors. These applications not only increase your engagement but also result in a significant boost in your sales. You can use the app extension to boost its visibility and drive more users towards your application. 

However, you should know that these extensions can only be used with mobile searches and do not show up on desktops. These extensions showcase the name and logo of your application and a 

CTA to take the users to the application store to download and install the application. Look at the example below:

7 Google Ad Extensions to Skyrocket Sales

(Image Credit: Meticulosity)

Diib®: Clear Metrics for Your Google Ad Extensions!

If you think about it, there are no downsides to using Google extensions for your advertisement campaigns. There is only a heightened chance of increased sales, and you will not lose any customers in the process. Diib® Digital offers customized metrics designed to give you actionable insights into not only your Google Ad campaigns, but many other aspects of your website health. Here are just a few of the features we know you’ll love:

  • Objectives give you simple tasks designed to optimize your Google Ad campaigns and overall website performance
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Ad extensions usually include phone numbers, links to your site, reviews ect. Some are automated, which means they are automatically added to your ad. Some of these can include: click to call, automated calling and sitelink extensions.

You can generally have anywhere from 2 to 6 ad extensions (in addition to your ad text) at any given time. There is a 25 character limit for each callout extension.

There’s no cost to add extensions to your campaign. Clicks on your ad (including your extension) will be charged as usual.

Google Ad extensions have become an invaluable tool to improve your SEM campaign. They help your website by: increasing visibility, offering personalization, lowering CPC and raising CTR.

When call out extensions show up, you can have anywhere from 2 to 6 in addition to your ad text. Each callout extension has a 25 character limit.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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