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Top 8 Facebook Ad Templates PSD for Small Businesses

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Top 8 Facebook Ad Templates PSD for Small Businesses

Read time 8 min read
Top 8 Facebook Ad Templates PSD for Small Businesses

Test your website’s SEO and social media score in 60 seconds! Diib is one of the best SEO and social media monitoring tools in the world. Diib syncs to Facebook and Google Analytics and uses the power of big data to help you quickly and easily increase your social media traffic and SEO rankings.

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While Canva has, for a while, been a good site for creating social media images, there are many users who still prefer using tools such as Photoshop. Social media marketing is one of the main and most recent ways of marketing. Facebook is the largest social media platform and marketing using Facebook ads has a great impact on businesses. We are going to discuss Facebook ad template psd in detail.

Facebook ads do not require much expertise to create. There are various guides available that guide users on how to come up with good competitive Facebook ads. With the help of Facebook ad psd templates, there is a lot that one can do to have good quality Facebook ads. For Facebook image or video ads, Facebook enforced a 20% text rule as a way of minimizing text in images. One way of having good images for Facebook ads is to ensure that the text included does not exceed 20% or is as minimal as possible. The images should be precise enough to send your message and tell your story without the need to have a lot of text. When you have a Facebook image ad with a lot of text, it is less likely to be shown to people. 

FACT: Across social channels, photo and imagery posts are the most-used content type to increase audience engagement. (HubSpot)

AD Parlor templates

AD Parlor consists of different styles of Facebook ads. The available templates on AD Parlor are suitable for image ads, link post ads, collection ads, and other ads. They are simple Facebook ad templates psd that small businesses can use to grow. Businesses can use this template to create ads that represent the business, including the logo and business theme colors. The text included in the images should be 20% and less as additional text makes your ad unsuccessful. 

To load images for your Facebook ad, simply drag and drop your images on the segments, replacing the ones on the template. Other than templates, AD Parlor also offers a mockup tool. This tool can be used as a Facebook ad mockup psd and is resourceful for social media info graphics and designs. The template allows the user to view how the ad appears in different locations. You can view your image, text or call to action like your audience will view it. This template is also suitable for ads on other platforms such as Instagram and it works better when using Chrome. Here is an example of AD Parlor:

Top 8 Facebook Ad Templates PSD for Small Businesses

(Image Credit: AdParlor)

Behance’s Carousel Ad template

This template is suitable for Photoshop and is more layered for carousel ads. In the template, one huge image is taken and subdivided severally, as a show of continuity between images. They are easy to follow in creating your own ad and the particular ad images elements can be changed. For easy transfer of images, the images on the template are simple to change through drag and drop. 

The template is suitable even for people who are not professionals in Photoshop and ads creation. In creating your carousel ad, minimize your text to 20% and below, and let you images show your content or message. For carousel ads on this template, therefore, you must use good quality images. This template also allows the user to brand the ad with the business details including the business logo, description and theme colors. 

Top 8 Facebook Ad Templates PSD for Small Businesses

(Image Credit: Behance)

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Web Designer’s Academy templates

These templates consist of four ads with the most firm layout and design features for Facebook ad template Photoshop. Each of the four ads is a template on its own with the top of all the templates containing a text and logo banner. There is also a color background and added elements. One of the ads has only one graphical feature while the other ad consists of a smaller graphical feature and a faded screenshot. In the third ad, there are a number of layered screenshots and the last one contains a photograph. The ad templates are easy to customize even for first time users. One can simply change the colors, edit text and change the images to make a customized add. You can also add your logo to make the final ad look original.

Having good quality Facebook ads for market research

Yes ads are a good way of understanding the target market and the needs of customers. With many businesses having an active presence online nowadays, it is quite easy to carry out market research. This is made easier by the fact that one can easily follow and monitor and study competitors. Another factor is that users can comment and react to your content easily and people can view that. 

Feedback from your viewers should therefore be taken into consideration because it guides you towards being competitive. Business entails identifying a gap in a particular sector and working towards filling that gap. This is what makes a business unique and competitive, unlike when a business offers similar services or products like everyone else. Understand what customers want and focus on the thing or issue that concerns them the most. The more unique you are, the more you become competitive as customers will prefer more content and value for their time and money.

Be keen on what your customers dislike and what they feel the market needs to offer. These are the two main factors to consider in your Facebook marketing strategy. They can easily express that through their reactions online. Facebook ads are used to market brands, products and services. However, marketing doesn’t always involve making sales or convincing people to buy. It is about studying and understanding the market and working towards meeting the needs of your customers. This way, solving their needs makes your brand more attractive and competitive. 

Graphicriver paid templates

These templates from GraphicRiver require that a user purchases the rights to use and customize for different ads. These templates are among the most preferred ad templates and there are particular templates for Facebook ads. For instance:

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Top 8 Facebook Ad Templates PSD for Small Businesses

These templates come in different varieties, some as banners and some as advertorials suitable for cover photos. There are also one image ad templates and more. These templates are easy to customize and you can brand your template into an original Facebook ad for your business or campaign. The templates allow you to view your ad in preview and you can also view the sales and cost of sales made through the element or bundle in your view. These templates will cost you between $2 and $17. GraphicRiver offers around 234 great PSD files and this is debatably the best offer on Facebook ad mockup psd and Facebook ad template psd 2021.

Templates for cover photos 

Having your cover photo as an advertisement is a way of marketing and letting those who visit your site know what you are passionate about. These templates are suitable for amazing cover photos and interaction profiles. To make your business profile pictures merge with your cover photo into a single seamless image, these are the most suitable templates. This merging is a good way to have brand consistency online.

On the template, you can simply test the quality and position of the images. Adding and adjusting images is easy even for amateur designers. These templates are free and available in a zip file. The image below shows a website called Snappa that has many different cover photo ad templates:

Top 8 Facebook Ad Templates PSD for Small Businesses

(Image Credit: Business 2 Community)

Business is also about getting leads. The leads would later become active sales. Showcase your business objective and value of your products or services to the target audience using ads. To get as many leads and sign ups online competitive advantage in terms of content should be your selling point. Market your content to your target audience and work on standing out from all the other content that shows on a user’s newsfeed. As earlier stated, the Facebook market is quite competitive and you need to be better than your competitors. Get new images and video clips if you need to with the aim of ensuring that your ad stands out. Your good quality content will have a great impact on getting leads and sign ups for your business. 

Full circle templates

Full circle also has a variety of templates suitable for Facebook ads. They may be a little outdated but are effective in a number of ways. Like all other templates, the full circle templates are easy to customize. You can drag and drop your images to the template to create your Facebook ad. The test on images should not exceed 20% as per the Facebook text rule, to ensure people get to view your ad. 

Carousel ads are a good way of increasing traffic to your site. There are numerous Facebook ad templates psd 2021 that could guide you in creating good Facebook carousel ads. These are ads that display 2 to 10 images in one ad. You use the ad to communicate to your target market through images. As such, you require good quality images that are also straightforward to viewers, even those who have never heard about your brand. Carousel ads give your audience a variety of your products and services to help them arrive at a decision to engage you. Carousel ads are also appropriate for brand awareness. 

Have images that speak to your customers and show that your business is relevant. This is what will increase traffic to your site. Online shopping has advanced and grown over time and many people prefer it to physical shopping. Viewing the Facebook platform like a market, it offers people a wide range of products and services to choose from. With the many Photoshop Facebook ad templates available, create ads that encourage users to buy from you. It is a flooded and competitive market on Facebook because it is highly likely that someone or more people are offering something similar to yours. 

In looking for healthy competition, therefore, create competitive ads. Carousel and collection ads are suitable because you can market using more than a single image. Adding more relevant images in one collection or in a carousel allows you to showcase more to your target market. In physical shopping, a customer checks out different yet similar products before purchasing one or more that suit him. This is the same experience carousel and collection ads give viewers through the photos collection. For example:

Top 8 Facebook Ad Templates PSD for Small Businesses

(Image Credit: StoreYa)

Facebook advertising is the reason many businesses are thriving today. Facebook is a platform with millions of users who actually visit the platform everyday. Facebook ads are easy to create and there are enough Facebook ad templates Photoshop for amazing image ads, collection ads, video ads, slideshow ads and more. 

Images on Facebook ads are very important. They make a majority of the ads because they are appealing to users and when one views a great image, they most likely want to know more. Facebook ad templates Photoshop are particularly useful for users who lack professional expertise in infographics and creating ads. The templates are easy to use and work around. It also takes little time to create Facebook ads with the Facebook ad Photoshop template. Pick the ones that work for you and get to as many of your target customers as possible. 

Using Facebook Ad templates to boost mobile app installs and site followers

When a Facebook ad is well optimized for mobile devices, it is more effective. This is because most Facebook users access the site using their mobile phones as compared to other devices such as desktops. People will normally download an app if it interests them or if they have a need for it. To have such an effective ad, you must demonstrate how your ad helps to meet the needs of the users who view your ad. 

You can create a customized and direct link to your mobile app or through the app store. This is one good way of encouraging your viewers to follow you and learn more. As a small business, you may not have an active mobile app for your business. However, you can have a link to your Facebook page or landing page. It can be any site where potential customers can follow you and learn more about your business. Here is an example of two Facebook Ads that have links to install their app:

Top 8 Facebook Ad Templates PSD for Small Businesses

(Image Credit ROI MINDS)

You should note that for a viewer to really love your content and want to follow you or download your app, your ad content must be really good. Since Facebook optimizes your ad to ensure it reaches a relevant audience, your ad needs to get into the market and impress the customers. Picture it like launching a product into a market. That is the impact your ad should have on those who view it. 

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Facebook ad templates for brand awareness

Different surveys show that video ads are most suitable for establishing and increasing brand awareness. In an entertaining and detailed video, you can easily show off your brand and what you do. Get a good template that allows you to create a well customized Facebook video ad. Add visual content that represents your brand and tells your story in a great way. 

Remember that the content determines how people will view your brand. According to Facebook guidelines, you cannot add more than 20% text to your ad. You want to introduce your brand to new people in the shortest time possible and win them. Therefore, let your video clips and images speak for themselves in a straightforward way. Factor in some interesting factors that diverse viewers can relate with. 

Facebook Ads are also efficient in boosting sales. There is a lot of content on Facebook, content of all kinds. When a user is in search of something in particular, there are many options that are available. Sometimes, the users are spoilt for choice. When you create a good collection ad for your ad, your audience gets to view a wide range of what you are offering and this helps to increase sales. 

When a user sees an ad, they normally require additional information to have trust in the advertiser. There are many con people online and you need a good branded advertisement to win customers over. Let your collection be creative and interesting with wonderful details about your products or services. You can use the available Photoshop Facebook ad template to make your collection ad competitive. Cluster similar products together in your ad to make it look consistent for the viewers. 

This will most likely result in users following your site to learn more. When you have your site in order and show consistency from the ad to your site, it is easy to make sales that way. 

FACTS: Ad placement and audience targeting are the top optimization tactics used by advertisers today. In fact, 33% of marketers use paid advertising to increase their brand awareness. (HubSpot)

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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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