Introduction

Writing engaging content that aligns with your SEO goals while capturing the attention of your audience is not always easy. One of the primary ways of doing this is to make sure that your content can be found through keyword searches. The challenge of writing great content while incorporating your keywords is not always easy. Tools for writing content can make this easier.

Browsers function by matching your search terms to the keywords found in your content. SEO marketing is the seamless incorporation of these keywords into your text. The challenge of determining your keywords is now made easier through various keyword development tools.

Keywords are not enough to keep your audience’s attention. If your content is not well written and grammatically correct, you can easily lose their interest before you get your point across. There are several content writing tools that can help you make your content more readable.

The written word is not enough. You need to add other components to your content to make it more interesting. These components can come in the form of simple images or graphics or they can take the form of podcasts and videoclips. The following tools will help you prepare content that is fresh, trending and specific to your product or service.

The best place to start is to make sure that you are writing about something that you can be passionate about. Any time you can share that passion with others will stand out through your written word and added components. This is the best way to grasp the attention of your desired audience.

Did you know??? High-quality content and link building are the two most important signals used by Google to rank your website for search.

Planning Your Content

Chances are that if you are prepared to write content, you already know where your passion lies. Knowing your passion is a great place to start but you still need to find a way to incorporate it into content that will draw an audience in need of what you are offering. You need to keep your content evolving with each successive blog post or article.

When you begin to research for your content, you will most likely find more material that you need for a single piece. Keeping your content short and sweet will leave your audience wanting more and looking forward to your next submission. You can easily organize future content with the help of a content writer tool such as notebook apps.

Evernote

One of the best content writing tools online is the Evernote app. Evernote is a multi-platform app that allows you to take notes on your PC, phone or tablet and easily sync them into a central cloud-based location. You can plan for your future content while working on your present content. This effective content writer tool incorporates text-search options that will even give you an edge on your research.

(Image Credit: Evernote)

OneNote

One of the more effective content writing softwares is the  OneNote application. This software application is a part of the Microsoft Office Suite. It not only allows you to organize your content into sections and pages, but this is one of those tools for writing content that also connects to your browser for research purposes.

Being a part of the MS Office Suite means that you can easily work between OneNote and MS Word. It uses the same easy to use commands for formatting, saving and sharing your notebooks that you have become accustomed to through using MS Word. There are even free training videos available on the Microsoft site.

(Image Credit: PCWorld)

Editing Your Content

When you write your content, you need to use clarity in your writing. You should always make your point first and use the following paragraphs to support your stance. In order to maintain your clarity, good grammar and vocabulary are imperative.

There are spell checkers and grammar checkers built into word processing programs such as MS Word. These are good for the basics, but readability is key. Free content editing applications such as Grammarly and Hemingway can help you write a document that can resonate with your audience.

Grammarly and Hemingway are essentially quite different. Grammarly is most useful for those who do not write as frequently and who tend towards consistent grammar errors. Hemingway is geared more towards those who have a good grasp on their grammar and just want to better express themselves through the written word.

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Grammarly

Grammarly offers both free and premium software to ensure that your grammar is correct. Simply upload or copy and paste your text and the application will provide you with readability scores, grammar and spelling corrections. It can also do some basic plagiarism checking.

Grammarly goes a step further by offering a plug-in for your MS Word and Outlook documents. This way, Grammarly goes to work when you do. It offers you editing recommendations as you type saving you time in the long run. While Grammarly isn’t always perfect it can make a difference in your use of proper grammar. Even better, this is one of those content writing tools online free to use.

(Image Credit: TechCrunch)

Hemingway

The best way to describe the Hemingway app is as a tool you use to add finesse to your content. When you use Hemingway as you write, it can instantly identify when you are using:

• Adverbs
• Passive voice
• If a sentence is hard to read
• If a sentence is too complex
• Word count
• Readability score

What makes Hemingway one of the best content writing tools is that it goes beyond simply identifying the issue. It will provide you with recommendations to improve the issue. It is easy to work with as each situation is highlighted in a different color so that once you are accustomed to using the app, you will immediately know where your error lies.

The online version of Hemingway is free to use. There is a paid version that will allow you to incorporate it as an add-on to the software you use for your writing. The developers have promised that the online version will always be free to use.

(Image Credit: Self-Publishing School)

Avoiding Plagiarism

It is paramount that you avoid plagiarism in any content that you publish. You can be fined by several different entities if you are caught plagiarizing your content. This includes content that you yourself have previously published.

Even if you know that you have not copied content from anywhere else, you can still be cited for plagiarism if your original content mirrors the wording of content found anywhere else on the internet. No matter what, you need to run your text through a plagiarism checker prior to publishing anything. Even common terms can be considered plagiarism if you don’t put your own simple change to the term.

There are several plagiarism checkers that are free to use online. Some of them will only check a phrase or two while others will allow you to upload or copy and paste your entire document. Protecting yourself from accidental plagiarism should be the final step you take prior to publishing your content.

Duplichecker

Duplichecker is an important content writing tool online that is free to use. You can either upload or copy and paste your content onto their site and it will check it against the internet. It will then tell you how much of your document is original content and if not original, where else it can be found on the internet. This way, you can tell if what you have written is truly accidental plagiarism or if it is in a completely different context making it exempt from traditional plagiarism rules.

The only drawback to this site is that it puts a limit on the number of words that you are able to check at one time. Checking documents with a word count greater than 1,000 words will require you to check your document a piece at a time. This is another one of those content writing tools online free to take advantage of.

(Image Credit: Duplichecker)

CopyScape

CopyScape is considered the premier plagiarism detection program. It offers free plagiarism checkers that can tell you whether you are plagiarizing or if your work is being plagiarized elsewhere. It offers advice if you find that your work is being plagiarized and what actions you can take to remedy the situation.

As important as the proprietary aspects of your content can be, CopyScape could well be one of the most important content writing softwares available.

(Image Credit: Performance Driven Marketing)

Visual Enhancements

Making your content visually appealing can add to the attractiveness of your content. Visual support can be achieved through the inclusion of graphs, charts, pictures, and video clips. There are several different content writing tools that are both free and paid that can help you design your visual support items.

Venngage

Venngage is a tool that can help you leave your creative mark on your content. This is one of the best content writing tools for bringing your data to life in the form of charts and other visual enhancements. This tool provides you with a number of templates that you can use as your base before customizing the results exactly the way you want them. Their live tech support is a talented group of designers that can help you realize your vision.

(Image Credit: Venngage)

Filmora

Filmora is an app that can guide you through creating and editing high-quality video clips. Wondershare offers both free and premium editions of this easy to use tool. Whether you are turning a slide presentation into a video, incorporating photos or editing a how-to video you are creating, Filmora offers you the guidance and knows how to make your project stand out.

In today’s digital environment, those sites and blog posts that offer either a podcast, video or a link to a YouTube video are the ones that attract the best traffic. Using their wide range of resources, you can easily create a cloud-based video in no time.

(Image Credit: TheWindowsClub)

Keyword Generators

Keyword generators will help you determine which keywords will command the best search results for your content. Once you have determined your keywords, you can incorporate them organically within your text. Search engines will then be able to best match the search results for your audience to your text thereby drawing them directly to your site.

Keywords are a vital part of any SEO marketing plan. All of the top search engines rely on keywords to determine where content will be placed on the list of results when a search is conducted. While you can come up with your own ideas for keywords you would like to incorporate into your content, these keyword generators will give you options that are proving successful for your competitors.

SEO Tagg

SEO Tagg  is the ultimate content writing tool for keyword generation and SEO marketing planning. This ingenious application works as you write. It is truly an all-in-one program that will provide you with the potential metrics and do your keyword research as you type. There is even a planning tool so that you can bring your marketing plan together.

The single tool will save you time and money. Juggling multiple content writing softwares can be time-consuming. SEO Tagg allows you to remain on a single site while you are working on your content. It even lets you track the metrics of your competition while you work.

(Image Credit: SEO Tagg)

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WordStream

WordStream is a free keyword generator that will help you find the right keywords. It will also provide guidance on the most successful keyword groupings or proven phrases and advise you which keywords to avoid. This free tool will prove to be your best option for organically incorporating keywords and phrases into your content.

(Image Credit: WordStream)

Using Hyperlinks and Backlinks

An easy way to avoid plagiarizing from your previous posts as well as drawing your audience to them is through the use of backlinks and hyperlinks. Backlinks can be used within the same document or they can send the reader to previous documents. If you need to connect to outside websites, hyperlinks are the easiest way to lead your audience to the content you want them to read.

Hyperlinks and Backlinks can become one of the most important parts of your content. Quite often, your long term planning will incorporate a series of blog posts. Linking portions of each part of the series to the other will entice your audience to get to know your message on a deeper level. This is where Backlinks have the most value.

In order to master the inclusion of hyperlinks and Backlinks, you will need to learn some of the simpler commands of HTML language. These commands will help you not only get your links right every time but can also give you the ability to format your headings and bulleted or numbered lists. Once you have mastered these simple commands, these functions will become second nature within your writing.

Conclusion

When writing engaging content in the digital environment, you want to hold the attention of your reader and make them want to come back for more. The most engaging content is well written and contains graphics and links to various other content that captures the attention of your audience. The additional components give the content an added sense of legitimacy and professionalism that can make your site their go-to source for whatever it is that you are marketing.

The importance of the use of Links cannot be stressed enough. The use of hyperlinks throughout this piece shows you the value of this simple tool. In many cases, it is best to let other content and research speak for itself throughout your piece.

Engaging content can also allow you to grow your business to however high a level you desire, whether it be specific to a certain neighborhood or industry or as a player in the international marketplace. Once you master this important marketing tool, there are no limits to the future growth of your business.

Diib®: Monitor Your Content Writing Daily!

With so many tools at your fingertips, it can be confusing to choose just one or two. How do you know if you’ve made the right choice? Or that your content is being seen by potential customers? At Diib Digital, we give you the most comprehensive and up-to-date metrics on the health of your content and whether your chosen tools are paying off. Here are some of the features of our User Dashboard you’ll love:

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