Content automation refers to automating manual content in content marketing to improve the overall performance of content marketing. Content automation entails the process of eliminating human intervention in the content life cycle. The use of digital platforms and systems play a vital role in producing top-notch content and well-executed content marketing strategies.

The process of content automation aims to eliminate redundant, repetitive, and time-consuming activities that negatively affect the content creation or maintenance process. Content automation provides easier, well planned, and thought through avenues that deliver quality content to drive traffic and improve SEO rankings.

What is content marketing automation?

Content marketing automation is the optimization of content marketing strategies to ensure effective delivery of content. Content marketing is essential for providing information that helps drive traffic, create awareness, and help build a brand and promote a brand name. Thus, content marketing automation refers to the use of automated content creation software and automated content distribution strategies to ensure constant supply and elimination of any human error.

Content marketing covers a wide range from the company site to different social media platforms such as Facebook, LinkedIn, and Instagram. These sites have an audience looking for new content every day; thus, having around the clock systems ensures you to access quality information and eliminate errors.

Uses of content automation

A content automation platform plays a vital role in content creation, processing, and management. One cannot fully understand what is content automation without understanding the various uses of content automation. Below is a list of some of the use cases of content automation to help you shift the trajectory of your online presence and create captivating and well laid out content that will not only score highly in SEO rankings but also pass information and generate interest across your audience base;

1. Proofreading

Content automation platform plays a vital role in the analysis and correcting grammar. It proofreads content, ensuring that any grammatical error is dealt with and the message properly written. Content automation not only proofreads your work but ensures repetition and hard to understand phrases are simplified to provide information that is easy to understand and interpret.

2. Sending of automated emails

Content automation helps in the delivery of emails to clients. The software used for the process also helps identify new clients and strategically sends them information that helps convert them into readers, buyers, or champions. Due to sophisticated analysis software, the process is well articulated and accurate, ensuring clients are well-targeted. The messages sent are also personalized and well-structured to ensure the correct target and delivery of the call to action emails that prompt clients to make a sale or sign up for programs offered. For example:

(Image Credit: Sumo)

3. Easy sharing of information

Proper and timely distribution of information can be tasking but time-consuming for individuals meaning you have to use a big team to carry out the process, especially if you have a busy audience and large following that requires continuous update and sharing of information. This environment is perfect for automated content distribution, automated content creation, and content automation ServiceNow strategies that promptly deliver your services to all clients.

It uses automated services to deliver information and ensures uniform distribution of content, ensuring your audience gets information simultaneously and no one feels left out. Using well-developed automated software is also essential when launching new sites or expanding a business, making sure that invites or flash sales announcements reach all guests at the same time.

4. Helps in monitoring and analysis

Content automation strategies are essential for monitoring and analysis of client engagement. Content automation contains tools that help you monitor your reader engagement and understand whether the topics and content created are what they want to access. Content automation helps you understand what readers are currently looking for, giving you an upper hand to structure and feed your audience the information they are currently looking for and meets their needs.

It is essential to have tools that help you structure your content identifying keyword combinations to generate traffic. The monitoring and evaluation process also ensures you carry out internal audits to analyze your reader engagement and response. It helps you know detailed information that shapes your tone, content, and delivery style. It guides you when choosing whether to use written, audio, or video clips to pass a message giving you options.

5. Content optimizations

You can have the most ideal and well-written article. Still, your article may not reach the right audience with poor strategy. Content optimization works to ensure your article gets the attention it deserves. It provides keywords and content reviews that help you strategically write your content to capture attention and help it score better in Google searches.

Content that focuses on getting quality SEO ranks, backlinks, and excellent Google ratings appears at the top of most searches, increasing traffic to your site and the number of people who access the information. Thus, content optimization plays an overall vital role by ensuring quality content gets the traffic it deserves and increases delivery.

6. Creation of a schedule

Content automation tools help formulate schedules, appointments, and reminders to properly run and manage your market strategy. Having excellent content automated tools ensures clients promptly get their reminders and eliminates any human error that may lead to loss of sales or renewals. Here is an example of a content schedule:

The use of AIs ensures schedules are prepared and well laid out and prevents overlapping meetings. You have the opportunity to provide individualized services to your clients.

Schedules also help you form a personal connection with your clients. By developing personalized messages to recognize their special days, such as birthdays and anniversaries, you provide an opportunity to increase your loyal clients’ list and develop a brand that focuses on your clients. The schedule also ensures you are on time for content posting and updates helping in client engagement.

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Content Automation Software and Tools

Most people are asking themselves, will content writing be automated and render content writers jobless? Content automation plays a vital role depending on how large your organization is; the content automation ServiceNow tools may be used alongside content writers or phase them off completely. However, before you look at them as invaders, below is a list of content automation tools and their uses to help you understand them better;

i. Scoop.it

The Scoop.it platform provides an avenue for analysis of previous work and effective trends in the marketing, utilizing this information to formulate the content and guide the marketing plan and execution. Scoop.it helps you identifying working marketing strategies, content being read, and what clients are looking for online. It then further helps you plan your content and marketing strategies, providing a timeline that helps you realize your marketing goals.

It also keeps track of your timelines and keeps you on track to ensure you deliver on time and stick to your schedule. Its AI features that crawl over 20+ million web pages can provide information and analyze progress. The tool also provides content for a wide variety of people ranging from content creators to digital marketers and managers, helping them gain content and information useful in using the content provided to drive sales and have quality content. Its ability to generate performance reports and show success rates help you quantify your reader engagement and select strategies that positively work for your site and business.

Scoop.It also focuses on helping you write excellent SEO ranking materials. They utilize strategic keywords that help your article rank better in Google searches. It also provides a free trial session with three different plans; one called the pro annual that goes for 11 dollars a month. The annual business option goes for 67 dollars a month. It provides comprehensive services across various platforms. The third platform, called content director, starts at 333 dollars a month and helps you develop an all-around site with its superior AI qualities.

ii. Quill

Quill is a tool created with the sole purpose of identifying and bringing out the potential in data. Quill works by providing a detailed relatable approach to content creation. It also has a natural generation platform that helps it produce a relatable and personal message. With tools that make it function like a human brain, Quill ensures content generated has a personal touch and focuses on understanding every aspect of the business to generate information and content that is wholesome and appealing. For example:

(Image Credit: Narrative Science)

Quill provides an opportunity for users to personalize content and appeal to clients by providing its steady flow. It enables you to produce content over large periods and update the information at different intervals, keeping your audience up to date.

iii. Articoolo

The articoolo tool uniquely develops content by using a keyword or set of keywords. It understands the main words and can independently formulate various complexities and word count, making it diverse. Articoolo mimics human writing and uses a general understanding of a topic to formulate unique content across various fields.

It develops relatable content that provides insights on topics, explains more about a product, or gives relatable information to potential buyers converting them to clients. The tool not only focuses on generating content with an NLP engine but verifies its readability and ranks it to enable you to get information ideal for your target audience. It also offers a free starter plan that offers limited services but helps you generate several free contents with superior quality.

The paid plans are categorized into three stages, with 30 articles a month costing 29 dollars. The second plan offering 100 articles for 49 dollars a month the highest plan, articoolo offers 250 articles a month for 99 dollars. This competitive process ensures you get quality content for an affordable price monthly. However, for some articoolo, prices may be high compared to the in-depth analysis content generated from the tool provided. It ensures you are not worried about the quality, and the content ranks highly in SEO search engines while staying relatable and having high readability scores.

iv. Wordsmith

Wordsmith is a tool used by various key players. Companies such as Yahoo, PwC, and Microsoft are among the big names utilizing this tool to generate thousands of articles to meet their niche needs. The AI tool also has different payment plans that make it ideal for various market players and businesses. Both startups and established enterprises can choose a plan that offers their required services, ensuring a company only invests in plans that meet their needs. The tool offers plans that start from 250 dollars a month for 1000 articles helping you generate enough articles to meet a large clientele. The image below shows an example of how Wordsmith works:

(Image Credit: The Verge)

v. Article Forge

The article forge tools work by spinning article to generate high quality and SEO content friendly articles. Its quick response and ability to produce an article in under 60 seconds saves writers time and money, allowing them access quality content and meet deadlines. The tool is well known for using deep learning features and Artificial intelligence to help bloggers, freelancers, and content marketers generate articles that help them gain search engine popularity and dominance, giving them a command and voice in their specialty.

Its ability to verify and correct grammatical and spelling errors is also essential, saving you from purchasing a different tool. The automation tool also comes in various languages commonly used worldwide, helping you access information in the world’s most used languages. It ensures you can translate your information into other languages or generate content to meet a growing clientele without incurring too much cost. However, a fascinating fact of this tool is its ability to include videos, images, and external links.

This factor not only increases ratings but help formulate relatable information and excellent doorway pages. The use of images and videos make your site more appealing and provide an opportunity for you to connect more with your audience. Its 750-word count per article ensures you have enough quality content useful in building an engaging site with frequent updates. The tool offers a five-day trial that helps you sample the tool from which they have only two plans of either yearly payment: 27 dollars, or monthly payment of 57 dollars. The image below shows the factors you input to create your article:

vi. Word AI

Word AI is a content automation tool that analyses words independently and jointly to ensure articles produced make sense and maintain the message. The tool is excellent for recreating content, allowing you to provide a different piece without catching Google’s attention. Word AI also chooses synonyms that correctly captures the true meaning of the word, ensuring you have content that makes sense. The tool also supports bulk spinning, allowing you to generate more articles, especially for business enterprises with high turnover or need for frequent articles that exceed supply.

Its ability to spin paragraphs and lists ensure it produces more content on similar topics providing you enough content for the site. The tool also provides two payment plans with a three-day free option to help you familiarize the tool and vet its prowess. You can then further decide on a monthly plan of 49.95 dollars a month or 347 dollars annually and choose from the four different languages it offers.

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vii. Canva

Canva offers a unique number of services freeing itself from article content alone. The tool provides further assistance in developing templates, images, and videos useful in message delivery. Different templates useful on Facebook, Instagram, Linked In, Pinterest, presentations, blogs, and posters help create unique content.

Its ability to capture the different social media platforms and utilize templates that seemingly fit ensures the information mimic written by a human being. This factor makes it ideal for most people with no design background who need an appealing, captivating design to help them drive traffic and make sales. For instance:

An individual may have the correct content but having basic visuals and templates hinders one success. Canva thus combines content generation and design, providing you with unique content ideal for high traffic sites. It is also free to use, and one only needs to pay extra if they want access to more tools than those offered, making it accessible to more people.

viii. Wordlift

Wordlift is an SEO plugin for WordPress that keenly looks into your content, highlighting categories, and content redundancy to improve relevancy. Wordlift has four different payment plans and works by identifying keywords and developing doorway pages, then searching the internet for similar articles before enhancing them to come up with new articles.

Benefits of content automation

• Saves on time as the articles are generated within minutes
• Saves you money as fewer people are required to generate content
• Boosts creativity among your team by eliminating redundant tasks that sip energy from employees, making them tired
• Improve workflow by generating content faster and offering ideas that can get enhanced by a human touch
• Nurture leads by setting up reminders and follow-ups to keep you connected to your leads and ensure they do not feel neglected or forgotten

Diib®: Answering Your Content Automation Questions!

These tools provide valuable assistance to human effort when properly used. Diib Digital can help you know and understand the proper use of content automation and when it isn’t done quite right. Here are some of the features that can help you with this undertaking:

• Keyword, backlink, and indexing monitoring and tracking tools
• Google Core Algorithm monitoring
• Content automation monitoring and tracking
• Alerts to broken pages where you have backlinks (404 checker)
• Alerts and Objective that guide you to strengthen your website

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