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Remember that dancing baby from the ’90s? Or the ice bucket challenge that flooded social media? These are classic examples of viral advertising, campaigns that took on a life of […]

Nowadays, small businesses need a strong brand presence to stay ahead of competitors. Social media platforms like Instagram and TikTok have emerged as powerhouses for building brand awareness, connecting with […]

TikTok’s meteoric rise has captivated a billion monthly active users worldwide, making it impossible for businesses to ignore. In April 2020, it surpassed giants like YouTube and Netflix in app […]

Looking to boost engagement on Instagram? Joining Instagram pods can make a real difference. Learn how these pods can boost comments, and algorithmic visibility for your post. Read now! Instagram […]

It’s no secret that social media marketing has become key in promoting businesses and products. Facebook is one of the top social media platforms that companies use for ads. With […]

Facebook is the largest social media platform in the world with more than 3 billion people busting it monthly. It is the perfect place for marketers to get new audiences […]

Access to the right social media marketing tools can make a huge difference. With these tools, your social media marketing strategy might stay strong. Here’s a breakdown of critical tools […]

TikTok didn’t gain widespread popularity until 2019, a year after it launched. Since then, many TikTok users have built substantial followings and earned money through their efforts. The app has […]

Designing a social media post isn’t that easy… Our senses and emotions provide us with information about the world around us daily. 89% of information is better understood when accompanied […]

When it comes to social media, we’ve all been there. We’ve all posted that picture, or written that status update, only to feel a sudden pang of regret moments later. […]

While Amazon is a fantastic marketplace for selling your products, the site is becoming increasingly competitive, making marketing your products more costly. To maximize your Amazon experience, you must master […]

Data classification and analytics are growing in importance with businesses of all sizes. Raw and unstructured data alone is not enough to drive business value. It needs to be organized […]

B2B SaaS business can achieve their goals through LinkedIn. For example, the goal could be capturing more leads or promoting the brand. Fortunately, using LinkedIn for advertising is easy to […]

It’s free, it’s easy to use and it reaches millions of people: Instagram! Instagram is the golden-child of social media. Yes, it’s been around for a while, but that doesn’t […]

LinkedIn marketing is an important part of every company’s marketing strategy nowadays. Of course, LinkedIn is not your regular social media, and it has a more specific mission. Creating and […]

With a whopping 500+ daily active users, Instagram is one of the most popular and potent social media platforms, ranking behind Facebook. Arguably, it is the platform to be in […]

Productivity is not a purely innate quality. It is considerably affected by several factors such as work environment, various organizational processes, mental health, physical wellbeing, training, and more.So, if an […]

Traditional forms of advertising are slowly being taken over by new-age technology. Social media platforms, in particular, have changed how companies are reaching target audiences through their marketing campaigns. Many […]

Facebook live videos are currently one of the best ways to get your brand a reputable audience on the largest social platform in the world. In fact, there are over […]

There is no other platform on the planet that offers the advertising opportunities of Facebook. Its massive tentacles reach nearly every continent and island on the earth. One of the […]

Facebook has become a lifestyle for most social media users. When most Americans pick up their phones, the first thing they do is check their Facebook to see what is […]

Selling of products entails a lot of work, and the key to successful sales is marketing. Driving traffic to your brick and mortar business is challenging, and the best way […]

Marketing teams need to continually adopt new techniques to have leverage over competing brands and products. While traditional forms of advertising still have some reach, especially among the older generation, […]

What is a Facebook review? A review refers to an analysis of a product, book, movie, or person’s work to give the general public more insight into the issue or […]

Advertisers pay for suggested posts on Facebook to enable them to appear on potential client’s news feeds. This article seeks to explain tips on how to make suggested posts on […]

Visual media is the best form of marketing today. Consumers can get as much information as possible within a brief period. For instance, a photo can provide more details about […]

Images play a vital role in capturing people’s attention online. It increases your audience engagement, helps you build a brand, and increases sales if adequately managed. This is why having […]

Can I Advertise on LinkedIn? LinkedIn is both a social media network and an ad service provider. The reason LinkedIn stands out from the other advertising platforms is the ability […]

People use Emojis daily when communicating with their friends on messaging apps and social networking platforms. Emojis are an effective means of conveying more information and meaning in a message […]

Mobile apps are consistently increasing each day, leading to increased internet traffic by about 53%, based on research released by Statista. App developers and marketers are aware of this, which […]

A mobile app, also known as an Internet application or just an app, is an application or computer program designed to execute on a mobile device like a mobile phone, […]

The competition in almost every niche and size of enterprise is getting tougher every day. With marketers and strategists getting smarter and more proactive, you cannot be left behind. You […]

A strong social media presence is very crucial in any business that aspires to grow. Any company that isn’t active on social media platforms, especially Facebook, could be missing out […]

Facebook is one of the most popular advertising platforms that offer a variety of ad formats. With over 74% of Facebook users visiting the site each day, it creates an […]

What is the Facebook Messenger Chatbot? A chatbot is essentially automated messaging software. AI or artificial intelligence is used to converse with customers. Chatbots receive programming to execute specific tasks, […]

While Canva has, for a while, been a good site for creating social media images, there are many users who still prefer using tools such as Photoshop. Social media marketing […]

Instagram boasts over 1 billion users, a gold mine to every business, especially small businesses seeking to grow. You can use this space to sell products, enable your clients to […]

As a company, one of the most important marketing strategies is advertisements. To ensure that people see these ads, you should post them on various social media platforms. Among the […]

Facebook is indeed the king of social media, with over 2.7 billion active monthly users and growing. Advertising on Facebook means better reach to your target audience since many of […]

In modern society, marketing techniques have changed. Nowadays, online advertising methods have proved more efficient and effective in promoting brands and products. Online advertisement has increased sales by up to […]

What is the Facebook Ad Estimator? Creating and managing your advertising strategies for Facebook can be challenging with the overwhelming need to align your business goals with your costs, strategy […]

What are Facebook Interests? Interests allow you to create an ad campaign targeting the interests of Facebook users. You base your campaign on information users have in their profiles, groups […]

Are you struggling with the ever-growing cart abandonment and bounce rate epidemic? A recent study by Listrak shows that the average abandonment rate is at an all-time high of 78%. […]

Advertising on Facebook is a form of digital marketing. Facebook is the largest social media network in the world and through Facebook advertising, businesses can connect well with their audience. […]

Are you looking for the most effective Facebook ads that you can use for your business in 2021? Well, you are in the right place. 2020 was a year filled […]

5 Tips to Add Custom Ads on YouTube YouTube is a prevalent social media platform with about 2 billion users. Thus, it gives brands an excellent opportunity to capture viewers’ […]

What Is Instagram Advertising? Instagram advertising is when sponsored content is posted on the platform with the intention of reaching a more targeted and larger audience. There are a lot […]

About Workplace by Facebook Workplace by Facebook is a web and mobile app designed to ensure your team members remain connected. The service was originally called Facebook Work and offers […]

In today’s world, businesses use influencer marketing strategies to promote their products or services on social media. Before diving into the process and techniques, it is better to learn about […]

Social media platforms offer a challenge to people and businesses seeking continuous change in their functionalities. New challenges continue to crop up with rising concern in data privacy and fake […]