| Read time 12 min read

What is the Best Time of Day to Post on Instagram?

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What is the Best Time of Day to Post on Instagram?

Read time 12 min read
Best time to post on Instagram

Test your website’s SEO and social media score in 60 seconds! Diib is one of the best SEO and social media monitoring tools in the world. Diib syncs to Facebook and Google Analytics and uses the power of big data to help you quickly and easily increase your social media traffic and SEO rankings.


Easy-to-use automated social media + SEO tool


Automated ideas to improve Social Media traffic + sales


Keyword and backlink monitoring + ideas

What is the Best Time of Day to Post on Instagram?

When initially introduced, Instagram’s plan was to connect people and create a social environment using photos and short videos. However, over the years, Instagram has shifted from a mere social page to a vital tool in business. Entrepreneurs, companies, celebrities, and different organizations have begun to use the features of Instagram to their advantage, by creating sponsored posts and offering products to their followers.

With over one billion monthly active users, Instagram has been a useful tool for website owners to improve their SEO performance in different search engines. Instagram allows you to post your website or promotional link in your bio, setting the stage for potentially thousands of conversions. This user friendly aspect of the platform allows business owners to further scale their business online.

Best time to post on Instagram

(Photo Credit Weekhack)

Although Instagram is a great way to attract potential customers to your website, there are a few tips and tricks that are worth mentioning. Many businesses make small, but critical mistakes in promoting on the platform, which can severely hinder their campaign’s effectiveness on the platform.

Here are a few tips and tricks that will help you reap the benefits of using the platform to promote your business. We’ll discuss important aspects, such as the best time to post, and how to create leads that will result in conversions.

Understanding Instagram

Instagram allows people to share pictures and videos, and is one of the most popular social media platforms available. The platform often introduces new features, such as stories, that make it an effective way to promote your product. 

Many users on Instagram continue to use it as a regular social site to share their experiences with their followers. However, a significant proportion of users have seen it as an opportunity to grow their brand, market their products, and further scale their website’s online presence. 

I’m sure you might have heard or seen businesses vigorously promoting their products and websites using the platform. These companies, individuals, and business owners have realized the potential of reaching millions of users, and use it to their advantage.

Did you know? Facebook bought Instagram for an estimated 1 billion USD in 2012. Since then, they have implemented all kinds of improvements to the application, such as making it friendlier for SEO decisions.

SEO (Search engine optimization)

Search engine optimization, or SEO, is one of the most important aspects of digital marketing, and  promoting your online presence. In short, SEO is the process of optimizing your webpage for search engines. This can include a catchy title and meta description, adding title and alt tags, installing an SSL, and most importantly, targeting the correct keywords. 

If you produce quality content, and optimize it with the user in mind, you will be able to rank higher in the search results, and receive more organic traffic to your site. Another way to improve your chances of ranking high are receiving backlinks. Backlinks are links to your site from other reputable websites in your niche. The more quality backlinks you earn increases the likelihood of  ranking higher on Google. Here is an example that explains how a backlink relates to your site.

Best time to post on Instagram

(Courtesy Backlinko)

Using Instagram To Improve Your SEO

The platform has tremendous potential to improve your website’s traffic and SEO performance. There are a variety of features that should be taken advantage of in order to further scale your website’s SEO performance. 

Instagram can be a useful tool for creating backlinks and for improving traffic for your website. When you post a photo or a video, you can attach a link to your page. This gives your followers the chance to obtain more information on your page using the link.

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Here are some tips to keep in mind when using Instagram to scale your business.

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  • Instagram Alt Text 

With this feature, you can write captions on your photos and include a link to your site. This feature helps you reach additional users. In most cases, introducing captions on your photos and videos will further improve your SEO performance.

Before you share your photos, move forward to the screen and press the “advance settings” tab at the base to get your text options. Go to the bottom and choose the “write your alt text” option and then come up with the best image description and share the photo. This is a critical step in optimizing your Instagram content, as it works similarly to the alt texts on your website. Here is a snapshot of what alt text looks like in action:

Best time to post on Instagram

Squarespace seo

(Social Media Examiner)

  • Practice Ethical SEO

Practicing ethical,white hat SEO tactics is critical to the performance of both your website and social media campaign. If caught using unethical practices, such as buying backlinks from another site in your industry, search engines and social media sites will penalize you. .

Some unethical SEO practices to avoid are:

  • Buying followers.
  • Unfollowing users after a short period of time
  • Optimizing your Instagram profile.

Here’s how to register your business account: 

  • Register for an Instagram business account,
  • Let the business name be easily searchable.
  • Make your profile public.
  • Engaging profile picture
  • Create a catchy and memorable username.
  1. Include Primary Keywords in Both Username and Display Name

 Let’s consider the word “designer” for example, if the user is interested in designer outfits; he is likely to search the keyword ‘designers.’ Now with the keyword in the display name and @username, your website will automatically appear in the search results.

  • Treat Your Hashtags as Keywords 

It’s now time you make your post efficient by adding keywords to your hashtag action plan. You can either put these keywords in the description, caption, or backend. Check out this great example of keywords being used in hashtags:

Best time to post on Instagram

(Image credit: sproutsocial)

  1. Use Secondary Keywords

 It is important to take advantage of the caption or “bio”, on your profile. This is a great spot to put secondary keywords and promote special offers or new content.  The best caption also helps to show up in search results, so it is important to write one with the user and SEO in mind.

  1. Track Progress with Analytics 

Similar to your website, analytics are important when scaling your strategy. Analytics tell users about location, age group, website clicks, and most importantly, how many people are visiting your profile. This is critical, as keeping track of your activity will allow you to tweak your SEO strategies if necessary. 

Best time to post on Instagram

(Courtesy Later)

Things to Consider Before Posting on Instagram

It is important to not mention controversial topics on your business account, as it could turn away people with opposing viewpoints. Accounts should always be positive and welcoming for users. Here are a few pointers:

  1. Realize your demographic.
  2. First impressions are critical.
  3. Cater to your target audience..
  4. Avoid controversial topics.

Ways to Boost Instagram Reach

Every goal in a social media marketing campaign is to reach the maximum amount of followers in a short time. Here are some of the best ways to quickly maximize your reach.

    • Use Instagram ads: Sponsored ads allow you to reach thousands of people with one post, oftentimes for a low price. This is a great tool that is advantageous for any marketing campaign.
  • Create User-Friendly Content: When your content is user-friendly, it is more likely that it will be shared by various users. This allows you to increase brand awareness and further promote your product.
  • Tell Instagram stories: Stories are one of the platform’s most lucrative features. It allows users to bring their content and promotional links right to the top of the home page. 
  • Try some experiments with videos: In the world of digital media, it is a fact that videos promote more engagement from users than photos. ” In 2019, Instagram revealed the video watch time on Instagram increased by over 40% over a six months period. 
  • Post Frequently: The key to a substantial online presence is content. The more content you post, the higher your engagement rate. 
  • Engage your Audience: It is important to keep your audience engaged. This will promote brand awareness and let them know they play a role in your success.
  • Take Advantage of Instagram Live: If you’re not camera shy, take advantage of the live feature, as it allows you to directly engage with your audience in a personal setting.

We hope that you found this article useful.

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Best Time to Post on Instagram

What is the most appropriate time of the day to post on Instagram? There are a number of different times throughout the day which are known to produce the most engagement.

It is worth noting that a certain time that might work for one business probably won’t work for the other one. For example, what works for an alcohol-based business might not be ideal for a real estate business. It is highly recommended that you test the content to see which time works best for your brand.

There are a variety of ways you can decide which time is the best to post. With the following tools and features, you can easily determine the best times:

  1. Examining “this and that” time and weigh your results with analytics.
  2. Reassessing views to determine when most of the people following you are on their accounts.
  3. Getting to know when most people are online; make seven posting time list tables.

Before give our professional take on the best time for posting our websites, you have to consider several factors or so-called rules:

  • Take Time Zones into Account: Let’s say your target audience is in Australia, always post in Australian Western Standard Time (AWST). In case your audience is distributed globally, you can use the method of analyzing the influencers posting habits and the trends for the future.
  • Important Posts Should be Saved for the Weekdays: Because businesses are mostly active during the weekdays, this is oftentimes the best time to post. This is because businesses are engaging with each other and are likely to make transactions.
  • Master the Algorithm: It is important to master the algorithm, and keep up on all the latest trends. This will allow you to optimize your account to the best of your ability.
  • Don’t Compromise on Quality: Most of the time, people post photos or videos marketing their business or products they are selling. It is critical to ensure that your content is high quality and adds some value to the user. 

FACT: 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)

When is the Best Time to Post?

There are a variety of times throughout the day where engagement is at its peak. This creates a variety of times in the morning, noon, and night to post your content. I

Time of day

  1. In the morning—between 4:00 am to 8:00 am: Most people wake up very early to get ready for work. For many, the very first thing people do in the morning is check their phone, especially their social media accounts. 
  2. Noon around 12:00 -1:00pmThis is lunchtime for many people who work throughout the day, which usually includes scrolling through your phone. 
  3. In the evening around 4:00pm- 5:00pm: This is usually when people are either on their way to work, and are checking their phones during their commute.
  4. At night from 8 pm to 9 pm: At night, most people are at home and unwinding from their busy day. This is one of the best times to post on social media, as it will allow you to get the most engagement out of your audience. 

Day of the week.

Having a consistent posting schedule is critical to keep followers engaged. It is recommended that accounts post at least once every three days in order to keep your audience engaged. Surprisingly, one of the most important days to post is Monday, as people starting the workweek may need a pick-me-up. Here’s a great example of the kind of post that would be great on a Monday: 

Best time to post on Instagram

(Image credit: wishpond)

On the other end of the spectrum, many find Friday to be the most engaging. Most likely because people are too busy during the week to scroll through their social media accounts, and some may refrain from social media during the week to be more productive.

Saturday and Sunday are also great times to post, as everyone has free time. Throughout the weekend, if there is a sporting event or any other happening that is highly anticipated, you may want your post to be curated towards that audience. 

Diib®: Your Social Media Growth Experts!

Delving into the world of social media can be overwhelming for any new user, however, it is a lucrative tool to scale your business. It is important to have the skills to promote your content online, and attract the maximum amount of possible followers.

At diib, our growth experts will optimize your website and scale your business on all fronts. We are experts in SEO, and will optimize your site to work with Google’s algorithm. 

Here are a few of the features that set Diib apart from other SEO companies:

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  • Technical SEO monitoring

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This would be a great strategy to ensure people consider you as a professional and a reputable source as to what kind of products leads will pick.

It’s always best to expand your reach as much as possible. The more people who know about you, the higher the conversion rate will be for your products and/or services.

Prices vary based on the nature of the package.

Yes. Without a social media presence you are limiting the number of people who will know about your shop, which is why being active on Instagram and other platforms is as crucial as it is.

Yes, you can. It’s actually encouraged to look for reputable companies to help you with your social media. After all, these people are specifically trained to look into this data.

We offer exclusive packages to handle your social media and ensure people start seeing your page more frequently.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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