| Read time 14 min read

10 Tips to Create Outstanding Social Media Designs

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10 Tips to Create Outstanding Social Media Designs

Read time 14 min read
10 Tips to Create Outstanding Social Media Designs

Test your website’s SEO and social media score in 60 seconds! Diib is one of the best SEO and social media monitoring tools in the world. Diib syncs to Facebook and Google Analytics and uses the power of big data to help you quickly and easily increase your social media traffic and SEO rankings.


Easy-to-use automated social media + SEO tool


Automated ideas to improve Social Media traffic + sales


Keyword and backlink monitoring + ideas

Designing a social media post isn’t that easy…

Our senses and emotions provide us with information about the world around us daily. 89% of information is better understood when accompanied by a picture, making sight the most important sense.

Color is a powerful tool for self- and brand-promotion, and designers in every field are aware of this. Then, marketers realized that a single aesthetically appealing piece of content can elevate their whole strategy and boost user engagement.

This implies that you need to mix excellent design with content marketing and bolster the signal you wish your target audience to hear if you want to create an enticing plan.

Where would you recommend we go from here? Web-based social networking sites. One of the most effective means of dissemination and advertisement in the modern day is social media marketing design.

While it’s true that each platform has its own quirks, it’s also undeniable that pictures are far and away the most engaging and sharing types of content. Come with us as we show you the ropes of social media design that will make you the center of everyone’s attention.

10 Tips to Create Outstanding Social Media Designs

What is social media design

Customers today frequently encounter businesses for the first time on social media. Consequently, establishing a solid foundation for your social media presence begins with a strong introduction.

Consider how your brand appears on social media before making any major changes to your profile layout. Each piece of content you write, and share will shape how people see your company. It’s important that the tale you tell fits in with your larger message and resonates with your target demographic.

This is especially vital on social media sites like Instagram, TikTok, and Facebook, where users primarily share visual content. You should still check that your designs look the same across all devices.

And why are social media designs important

There are three phases to creating visual content for social media: creation, distribution, and promotion. It has a dual function of increasing brand awareness and stimulating interest in the product.

Since more and more consumers are accessing media on the web, it’s crucial for every business to have a robust social media presence.

Brands who take the time to create a compelling visual identity for their social media postings are more likely to see that identity bear fruit. The objective is to attract viewers and motivate them to act via compelling stories and eye-catching imagery.

What to consider for social media post designs

There are several factors to think about before diving headfirst into your design. Your social media platform will serve as a visual representation of your business, therefore it’s important that you and your staff know exactly what that looks like.

The next thing to do is some market research to figure out who you’re writing for. There are, among others, questions that need answering:

  • What qualities do consumers seek for in a brand?
  • Where do their priorities lie?
  • Where do their passions lie?
  • Why are they so worried, exactly?
  • Where do they spend most of their time online, and what do they want to see there? What features do they hope X platform will have?

Next, you should research what the rivals are offering in terms of visuals. Knowing what visual methods they are using and how customers are reacting might help you improve your own distinctive approach.

The more you know about your target audience, the better you can develop engaging content. And if you’re struggling in this department, contact the social media experts at Diib to get started.

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10 Tips to Create Outstanding Social Media Designs

Read these 10 tips to be able to design excellent quality social media post

Incorporate creative automation

The concept of “creative automation” refers to the use of software to streamline the process of editing creative assets such as videos and banner adverts.

It frees up teams from the tedium of manual, repeated customization at scale and allows them to quickly generate thousands of unique videos or banners from a single master. Unfortunately, many in marketing and design still don’t know about the benefits of creative automation.

Only 18% of digital advertising decision-makers, according to this survey, have fully taken advantage of ad creative automation for their websites. If you’re too lazy to cook, but you still want a burger, performing large-scale content versioning manually is like travelling 10 kilometers to the same burger place every time.

There’s an added financial cost, time loss, and weariness at the end of it all. Today’s digital experience is on content, whether you manually or automatically update your creative versions. Businesses that can offer plenty of interesting material will have a better chance of getting people to pay attention.

However, if extensive editing is required, the process of producing all that information can be time-consuming and laborious. When content versioning is automated, creative automation can be used to free up production time.

Choose the right color combination

The appropriate color scheme is crucial for making your social media postings stand out. You shouldn’t use colors in your articles that make others feel uncomfortable.

There is meaning and passion behind every hue. The brand’s personality should be reflected in the color you choose. If you want people to associate your brand with reliability, say, you can go with a blue scheme.

Similarly, bright, cheerful hues like orange and yellow can convey a sense of fun. To avoid confusing your consumers regarding the vision and perceptions of your brand, avoid utilizing any one hue excessively.

Optimize your images for different social networks

Be sure you publish on many sites like Facebook, Twitter, Pinterest, Google+, and LinkedIn on a frequent basis to keep up a social media profile.

Maintaining high-quality photographs for your social media posts is essential for getting the most likes, shares, and comments possible. Most platforms have strict requirements for the size of uploaded photographs.

Canva makes it easier by providing pre-made templates for various social media platforms that are already optimized for their specific dimensions. In addition, creating a new, one-of-a-kind template with your own specifications is a breeze.

Ensure better placement of profile picture with the banner header

Compositionally, you don’t want your profile picture to obscure off any important details you want people to view on your cover photo.

If you want your cover or banner picture to be easily seen, the focus should be on the right side of the image rather than the left. Make your profile picture and cover photo work together on purpose for a more interesting look.

Make sure your cover photo appears nice with and without the profile picture overhanging the bottom left corner, since this can happen automatically on certain social networking networks. That spot shouldn’t be left empty, since it would be unsettling.

10 Tips to Create Outstanding Social Media Designs

Add your logo, where appropriate

Including a logo in your images that you want to be shared is a fantastic idea. As an example, consider Pinterest. Without a logo, it’s easier to lose track of the original source of a pinned item, which increases the likelihood that it will be repinned.

In addition, pins with minimal branding do better than those without on Pinterest. The best branding is eye-catching without being in your face. That usually entails placing a tiny logo in the picture’s corner or on its border.

Choose a black and white or neutral version of your logo if it causes color conflicts or visual clutter. Consider the context critically. In the case of Instagram, a logo might not be necessary for every single post.

Use templates

To save time, build “templates” of several post formats for each channel, and then modify just the information necessary for each new upload.

You can stop stressing about meeting the size criteria every time you make a new social media image, freeing you more of your time to devote to other projects.

Your design will remain intact on the platform without cropping or stretching if you use a template that adheres to the required size criteria.

If you use a template, you can be certain that your final product will have the highest possible resolution and that none of the crucial visual data will be lost in the process.

Use text sparingly

The text itself, as opposed to the visual representation of those letters and words, is what we mean when we talk about “typography.”

In order to present the brand identity, communicate the message, and elicit a reaction from the spectator, businesses often want to incorporate a great deal of information in the designs they create.

Use different contrasts

To get people to notice your work, use contrast in color, form, and scale. They might be addressing the visual contrast in a picture.

The use of contrast makes individual parts in a composition more noticeable by setting them out from the rest of the composition.

Utilizing well-placed contrast in your social media images is a great way to make them stand out. A design that lacks contrast is at risk of seeming lifeless.

Rely on creative professionals

The time and resources you put into your social media design will directly correlate to its quality. It is wise to seek the advice of experts when it comes to developing high-quality photographs and graphics. They can help you refine your ideas and come up with a polished final product.

Do not hesitate to use freelancers if you do not have the budget for a full-time creative on your team. You can take things on a project-by-project basis, trying out new designers as you go.

Be trendy and timely

Maintaining a visually pleasing social media presence requires striking a balance between your own style and modern design trends. Put out material that people want to see but be careful not to stray too far from your brand’s established norms.

Reap the benefits of the latest trending meme or ride the tide of amusing current events by publishing often and unexpectedly. Don’t let those few seconds go to waste by not having a crystal-clear call to action. Again, a design that manages to be both classic and modern.

10 Tips to Create Outstanding Social Media Designs

Time for you to give these a try

Creating content for social media follows a very standard procedure. Nevertheless, there are no bounds to inventiveness. If you want your social media marketing plan to be successful, you must work to make it better every day.

Now more than ever, it’s important that your social media post design is interesting to your audience and gives them a glimpse into your world and brand identity. It’s also vital that after incorporating all these, you get your website monitored professionally to further assess and enhance results.

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Author Bio:

Tayyab is a diction enthusiast and an SEO buff with a CS background. He\’s been serving the SAAS & PAAS world for the last five years. Let’s connect on LinkedIn.

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